Vishnu as Balaji Helps Create Wealth & Lead Prosperous Life

Vishnu as Balaji is one of the wealthiest Archetypes, regarded as the ultimate refuge of the Kali Yuga (present age) to clear debts, create permanent wealth and lead a prosperous life. Also praised as one of the most powerful Gods by various scriptures, Balaji is called ‘Srinivasa,’ which means the one in whom Goddess Lakshmi ‘Sri’ resides permanently. Many sacred texts like Brahmananda Purana, Markandeya Purana, and Varaha Purana address him as the one who is extremely mighty, boundless and bestows the power of attraction. His compassion towards his devotees is endless, and he removes their sins and financial obstacles and bestows boons of prosperity and abundance.

Divine Persona of Vishnu as Balaji

Balaji is the most captivating and charming incarnation of Vishnu. The mark on Balaji’s forehead called ‘namam’ is the sword of justice. His wives Sridevi (Goddess of Wealth) and Bhudevi (Goddess of Earth) reside on either side of his chest. He wields a disc (Sudharshana Chakra), which destroys negativity and dark forces, and a conch (Panchajanya), which generates the cosmic sound that destroys ignorance. He judges his devotees’ merits and demerits, bestows swift justice, mitigates adverse effects of past actions, and rewards faith and devotion with immense blessings for prosperity, abundance, and overall wellbeing.

Legend of Ultimate Wealth Creator Balaji

According to the scriptures, Goddess Maha Lakshmi left Vaikunta (abode of Vishnu) and came to Earth after an argument with Vishnu. Vishnu also arrived on Earth in search of Goddess Lakshmi and decided to settle on Tirumala hills. Here, he meets the King’s daughter named Padmavati and wishes to seek her hand in marriage. Vishnu took a loan from Kubera to marry the princess, on the condition that Vishnu remains on Earth until he repays his debt in full. Because of this, millions of people visit his shrine at Tirumala hills and donate handsomely to help Vishnu as Balaji repay his loan. In return, Balaji showers his immense blessings on all those who propitiate him at his abode. 

It is believed that Balaji’s blessings can not only take care of the one who visits and prays to him but also ensure the welfare of their entire generations. It is a traditional practice of investors and business people to include Balaji as their business partner and share their profit/return on investments.